Tovira Core Analytics is an innovative website analytics tool designed to support sales and marketing activities for B2B companies. Equipped with features such as industry-specific and company-size-specific heatmaps, automatic corporate access analysis, and automated report generation, it enables anyone to effortlessly and immediately utilize actionable data.
In recent years, it has become increasingly important for B2B companies to quickly identify “who is visiting the website” and “which companies are showing interest” in order to link these insights to the next business actions.
However, conventional web analytics tools often make it difficult to visualize data at the company level and require significant effort for analysis and reporting.
Tovira Core Analytics is a specialized website analytics tool developed to meet the specific needs of B2B companies.
It enables real-time visualization of visitor data by company name, industry, and size, and further analyzes the visitor’s intent based on behavioral data.
With an intuitive dashboard that requires no technical expertise and a one-click PowerPoint report generation feature, it dramatically enhances the speed and quality of sales and marketing operations.
Instead of ending with just being “viewed,” your website becomes a powerful tool to drive the “next business action,” strongly supporting B2B companies in achieving performance results.
Tovira Core Analytics is a specialized site analytics tool designed for B2B companies. Unlike general analytics tools intended for B2C, this solution focuses on tracking activities at the company level. As a result, it provides practical support for more effective sales and marketing initiatives.
Equipped with a unique feature that enables the creation of heatmaps by industry and company size. Unlike traditional metrics such as 'time spent on page' or 'click-through rate,' this tool allows you to intuitively visualize which pages interest specific target company segments and understand their behavioral trends.
With just one click, you can generate analytical reports directly from the dashboard. There's no need to create reports from scratch while viewing the data—high-quality reports can be produced instantly with zero effort. Additionally, since the reports are in PowerPoint format, you can freely customize, edit, and adapt them for internal use.
Tovira Core Analytics provides intuitive visibility into website visits at the company level, enabling users to understand interests and behaviors by target audience. This leads to data-driven decision-making that enhances sales and marketing efficiency and results.
Visualize page view activity using heatmaps categorized by visitor industry and company size.
Identify key areas of interest for each target segment at a glance, enabling effective website optimizations and content strategies. This dramatically improves the precision of your targeting approach.
Automatically detect and categorize company names, industries, and sizes in real-time — both across the site and on individual pages.
This enables instant visibility into how target companies are engaging, supporting timely sales outreach and list creation. Potential leads can be surfaced with ease.
Display a timeline view showing which pages were accessed by visitors from each company.
Track their navigation patterns and analyze browsing behaviors to better understand areas of interest and intent.
This supports more tailored sales and marketing activities based on deeper buyer needs.
Analyze keywords that drive traffic from search engines, and visualize the ratio between general and branded searches (e.g., company or brand names).
By monitoring branded search rates, you can quantitatively assess brand awareness and market positioning, informing effective branding strategies.
Analyze the browsing history of visitors who converted, and identify high-contributing content and effective navigation pathways.
Visualizing conversion-driven paths helps pinpoint pages for improvement and highlight content strategies to enhance overall site performance.
Analytics data accumulated in the dashboard can be instantly converted into PowerPoint-format reports with just one click.
This eliminates manual document creation, enabling immediate internal sharing and decision-making.
Reports are fully customizable for flexible application according to specific use cases.
Prioritize target companies based on visit history to streamline outreach efforts. Optimize your sales activities.
Understand which industries and company sizes are interested in specific content, and implement effective website improvements accordingly.
Quickly respond to reporting and improvement proposals to upper management through visualizing access status and automatically generating reports.
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